Breaking News: Prada Group drops cruel animal fur

Voters for Animal Rights applauds Prada Group decision and urges the New York City Council to swiftly pass pending legislation (Intro 1476) that would ban the sale of fur in the City through a newly released video.

NEW YORK CITY — Prada Group – and all its brands – has announced it will no longer use fur in its Spring/Summer 2020 women’s collection. Adding to an already growing number of fashion designers dropping fur over sustainability and ethical concerns. On the heals of this announcement, the Fur Free NYC campaign sent a new video to all 51 New York City council members that details the numerous abuses in the fur industry.

Today’s announcement follows a campaign that began last fall by the Fur Free Alliance (a coalition of more than 50 organizations from over 30 countries). As part of that campaign, thousands of you called, emailed and posted on social media asking Prada to ditch fur. It was after hearing your voices — the voices of consumers — that the Prada Group began working in private with the HSUS on its transition to fur-free. HSUS press release

“The Prada Group is committed to innovation and social responsibility, and our fur-free policy - reached following a positive dialogue with the Fur Free Alliance, in particular with LAV and the Humane Society of the United States - is an extension of that engagement,” said Miuccia Prada. “Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”

Allie Taylor, President of Voters for Animal Rights, said, “Prada Group’s announcement further proves that fur has no place in fashion or a civilized society. We’re proud that New York City is on the verge of adding its name to the growing list of companies and cities that stand against animal abuse by banning the sale of fur.”



Media Contacts: Voters for Animal Rights: Matthew Dominguez, 202-853-7331,

Voters for Animal Rights’ mission is to help elect candidates who support animal protection, lobby for strong laws to stop animal cruelty, and hold elected officials accountable to humane voters. We work to gain legally enforceable fundamental rights for animals by codifying animal rights into law.

Fur Free NYC is a coalition of over 50 not-for-profit organizations working to ban the sale of fur in New York City.